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The platform is rolling out a updated setting that allows them to lessen the amount of artificial intelligence-produced videos appearing in their timelines. This move comes as the platform announced that it presently contains over 1 thousand million AI-generated clips.

Pilot Phase and Launch

This change is undergoing trials over the next few weeks before a widespread rollout. This shift comes amid a surge in AI content, fueled by emerging video-generation tools.

The Broader AI Trend

Recent reports that approximately a tenth of the fastest-growing video streams on a competing service exclusively feature AI-generated videos. A large amount of this output is considered low-quality AI content, a label for substandard, bulk-generated content that is typically absurd or bizarre.

Based on user feedback that a lot of users like content created using AI tools, ranging from digital art to science explainers, and we aim to offer the community the ability to see more or less of that, according to their own choices,” commented a platform representative.

AI on the Platform

TikTok shared that there are presently over a billion videos on its network tagged as artificially created. In total, more than 100 mn videos are uploaded to the platform daily, making clips made by AI a relatively small part of its complete catalog.

User Control Features

Users will be in a position to decrease or raise the amount of AI content they see by using the topic control option in the app and selecting “AI-generated content”. Further subjects that can already be adjusted under the tool include current affairs, clothing, aesthetics, and dance.

AI Disclosure Rules

TikTok’s guidelines oblige creators to tag lifelike AI-generated content, and it forbids malicious AI impersonations of celebrities or emergencies. Any believable AI video that is without a tag can be taken down under its user guidelines.

Additionally, the platform will now add an AI-generated tag to content produced via its own AI tools, or flagged by an collaborative effort for identifying content made by AI. This step is designed to stop users from trying to circumvent the disclosure requirement.

AI Literacy Programs

The company is also launching a two million dollar AI literacy fund for experts and organizations to develop informative material about responsible artificial intelligence. This project will support educational bodies dedicated to educating computer science.

Moderation Strategy

The platform has justified its safety measures, amid controversy over intentions to cut jobs for hundreds of content moderators in Britain. It is set to cut a significant number of roles in its content moderation department in its British office, with worker representatives and internet security professionals expressing worry that people are being substituted by automated systems.

A senior executive explained that human moderation would continue to be important, but automated tools can safeguard staff by filtering out the most harmful content ahead of it gets reviewed by people. TikTok stated a notable drop in explicit and harmful content reviewed by safety staff over the past year due to intervention by its AI tools.

We believe it is crucial to integrate people and machines to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we further consider it’s highly necessary to reduce exposure to unsafe media as swiftly, which is why a extensive automated help is proving valuable process content quickly.”